For People Over 40 Who Want to Feel Better, Get Stronger, and Take Back Control
Online Coaching That Fits Your Life — Built for Real People Over 40
Feel stronger, move better, and finally put your health first — with expert coaching tailored to busy midlife professionals, not gym junkies or fad diets.
Secure your spot today — no charge unless you continue after 14 days. Cancel anytime before day 15.
BUILT WITH YOU IN MIND
Hey, I'm Rob
Helping people over 40 build stronger, healthier bodies without quick fixes or gym culture nonsense.
No fads. No fluff. Just real coaching that helps you move better, feel better, and take back control of your health.
I didn’t start in fitness because it was easy — I got here the hard way. I used to feel overweight, slow, and stuck. I know what it’s like to feel frustrated, unsure where to begin, or afraid of burning out again. Over years of trial, error, and education, I built a system that actually works in real life.
Now, I coach others to do the same.
I work with people in their 40s, 50s, and 60s to rebuild strength, restore energy, and take control of their health — without gimmicks, bootcamps, or pressure to ‘go hard’. It’s not about abs or Instagram. It’s about feeling stronger and more capable every day.
Expert in rebuilding strength and energy for people over 40 - Helping clients feel stronger, move better, and handle life with more ease.
Specialist in health challenges common in midlife Including menopause, Type 2 diabetes, and metabolic issues — no judgement, just practical solutions.
Progressive, personalised coaching plans - No crash diets or bootcamps — just sustainable steps you can actually stick to.
Real-life behaviour change support - Helping you stay consistent, even when life gets in the way.
Everything from habits to photos, food, and feedback—visible in one app.
Tailored strength training helped him surpass his 30s after a serious operation.
Now training consistently, feeling confident, and seeing real results.
Who PrimeFit Online Is Built For?
PrimeFit Online is designed for people who want real results, real support, and a plan that fits
your life — not someone else’s.
Anyone who wants to train at home or while travelling — without sacrificing support
Anyone who values expert coaching and real-life lifestyle change — not apps and gimmicks
People who’ve tried everything and want a realistic, long-term solution
Over-40s who want to stay strong, mobile, and independent
People who want flexible support and a coaching plan they can follow anywhere
People who want to get stronger without “going hard” or risking injury
People tired of cookie-cutter gym programmes that don’t work for them
Busy professionals who want structured health support without the faff
Those who’ve lost their way and want help getting back on track
People managing menopause, PCOS, Type 2 diabetes, or blood sugar issues
Beginners who want expert guidance and confidence, not confusion
Anyone who wants to take control of their health without joining a gym
If any of these sound like you, PrimeFit is built to help you reach your goals, on your terms, with support that actually works.
Feel Supported and In Control — Wherever You Are
Health-First Coaching That Fits Around You - No Gym, No Pressure
Get personalised health-first coaching built for people over 40 — including a training plan that fits your lifestyle, nutrition support without the diet culture nonsense, simple progress tracking, and real support from a coach who knows what it’s like to start over.
Try it totally free for 14 days. No charge today.
If it works for you, it’s a one-time investment of £680 — and we’ll be with you every step of the way.
Real Stories from People Who Were Stuck - Just Like You
These aren’t athletes or influencers. They’re real people in their 40s, 50s, and 60s who wanted to feel stronger, healthier, and more in control of their lives.
Every result you see came from sustainable coaching — not gym gimmicks, diet culture, or quick-fix plans.
"I feel better in myself and look forward to training every week."
"Rob’s holistic and understanding approach helped me feel at ease right away. I feel stronger, more toned, and his recipe packs and Q&As have helped me stay on track. I’d highly recommend Rob for your fitness journey."
- Rowena Moore
"From back surgery to stronger than ever."
"After a serious back operation, Rob guided me through rehab and into a fitness level I wouldn’t have imagined. I’ve got my quality of life back."
- James Griffin
"It’s not just about workouts – it’s about living better."
"Rob created a structured, adaptable plan that worked around old injuries and got me back running again. It’s been a complete shift in how I approach fitness."
- Oliver Bowden
100% Online Coaching,
Built for Over-40s
Your 90-Day Health Reset
Online Coaching Built for Real Life
Feel stronger, move better, and rebuild your energy — with full coaching support from anywhere.
90-Day PrimeFit Online Coaching Plan
Work directly with me to build a personalised health and fitness strategy that fits your life — not someone else’s routine.
Train at home, at the gym, or while travelling. This is coaching that moves with you.
Works at home, in the gym, or while travelling
"I feel better in myself and look forward to training every week."
"I feel stronger, more toned, and his recipe packs and Q&As have helped me stay on track. I’d highly recommend Rob for your fitness journey". - Rowena Moore
Here's what you get:
100% Online Coaching
full support from anywhere
Personalised Exercise Programme
Tailored to your body and goals
Nutrition Support + Recipe Packs
Without diet culture nonsense
Track Your Progress
With tools that keep things simple
Weekly 1:1 Check-Ins
Real feedback and accountability
Weekly Live Q&A
Get answers, stay on track
Includes 14-Day Risk-Free Trial
No payment unless you continue
Total value: £895
Just £680
One simple price, billed only if you continue after your 14-day trial.
Feel more in control in just 14 days
Start Your Personal Health Reset - Risk-Free for 14 Days
Get your own coaching plan, daily habits, and support — card required to reserve your spot, but you won’t be charged unless you stay beyond day 14.
Part of a growing community of people over 40 transforming how they feel.
Still Have Questions?
You’re not alone — most of my clients had questions before they got started too. Below are answers to the most common ones, but if you’re still unsure, just hit the chat icon and I’ll reply personally.
I’m unfit and out of shape — can I still do this?
Absolutely not. PrimeFit is designed for people who want to get healthier, not compete. We start from where you are right now and build gradually — safely and sustainably.
Will this help with more than just weight loss?
Not at all. While weight loss may be part of your goal, PrimeFit focuses on your whole health — strength, mobility, energy, confidence, and sustainable results. It’s not a six-pack bootcamp. It’s a smarter way to feel and function better, long-term.
What if I’ve got a medical issue or old injury?
Yes — in most cases. The programme can be adapted for people managing conditions like joint pain, Type 2 diabetes, menopause symptoms, or past injuries. If you’re unsure, book a trial and we’ll talk it through first.
Do you give meal plans or tell me what to eat?
No cookie-cutter plans here — instead, you’ll get nutrition guidance, recipe packs, and coaching support to help you build habits around the foods you actually like. If you’ve got dietary needs or restrictions, we’ll work with that too. Monthly recipe packs include sample meal plans and shopping lists.
Where do the sessions actually happen?
Your entire coaching programme is delivered online — so you can train at home, in the gym, or even while travelling. Weekly check-ins and Q&A sessions happen via video or private messaging, and your personalised plan is always accessible through the coaching app. No need to commute or book slots — it’s built around your life.
I’ve never liked gyms — will this still work for me?
Totally get it. PrimeFit is nothing like generic gym PT. You won’t be shouted at or made to feel uncomfortable. This is about you, your health, and a plan that fits your real life — not someone else’s idea of “fitness.”
How exactly does PrimeFit Online work?
Everything is delivered remotely — from your personalised training and nutrition plans to weekly check-ins, progress tracking, and live Q&A sessions. You’ll use the coaching app to access your programme, message Rob directly, and stay accountable no matter where you are.
Do I need a gym membership to follow the plan?
Nope. Your programme is tailored to your setup — whether you train at home, outdoors, in a gym, or while travelling. If you do have gym access, we’ll make use of it. If not, you’ll still get an effective plan using bodyweight, bands, or minimal equipment.
What happens after the 14-day trial ends?
If you’re loving the programme (and most people do), your coaching will continue for a one-time payment of £680. No hidden fees, no surprises — just real support, built around you.
Can I train with you if I travel or miss a week?
Absolutely. PrimeFit Online is designed to flex around real life — whether you're travelling, working shifts, or juggling commitments. You won’t miss progress: your plan adjusts, and weekly check-ins keep you accountable wherever you are.
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